St. Louis: The Growing Hub for Tech and Business Startups

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An evening view of the Gateway Arch in St. Louis, Missouri.

When people think of tech hubs or havens for business startups, images of Silicon Valley or Los Angeles probably come to mind. Add St. Louis, Missouri, to that list. According to the Missouri Chamber of Commerce and Industry’s Technology 2030 Report, the tech industry in the Show-Me State is on the rise, and it seems that trend will continue in the coming years. But don’t just take their word for it. Forbes even rated St. Louis #2 in its 2019 …

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A Cure for the Common Cold?

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Whether we like to admit it or not, cold season is upon us. Finally, the weather is cooler, but with a change in the air often comes the ever-aggravating sniffly nose, sore throat and achy spells that viciously run through our bodies. The worst part about colds is that they always seem to plague us at the most inconvenient times, and we find ourselves desperately trying to stop them, even after they’ve reached our systems. We rush to the store …

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5 Ways to Prepare for Your Marketing Internship

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marketing internship

Everyone has different ways of getting ready before starting a new internship. When you’re preparing to intern in the marketing field, however, you may be wondering the best way to navigate the complex world of market research or campaign management. That’s why we’ve composed a list of the five best ways to prepare for your next marketing internship. Research the Company Before the first day on the job, you should know who you’re working for. In other words, you’ll want …

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The Dos and Don’ts of Digital Marketing

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How digital marketing is changing the world of advertising.

In the world of digital marketing, it’s more important than ever to stay on top of the game. A few bad campaigns can make it or break for a new business, and consistently bad campaigns can tarnish the reputation of even the most established brands. So, what should advertisers be ditching, and what should they be implementing instead? Check out these dos and don’ts of digital marketing to get ahead of the competition! The Dos: Invest in search engine optimization. …

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Supreme Court’s Latest Sales Tax Decision in Layman’s Terms

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Because the Supreme Court doesn’t provide a SparkNotes version of their decisions, we’re putting their latest ruling—South Dakota v. Wayfair, Inc.—in layman’s terms. With Wayfair, the Supreme Court rules that states have the power to require out-of-state and online vendors to collect taxes. The court officially ruled 5-4* on June 21, 2018, effectively overruling precedence set by earlier cases, most notably National Bellas Hess v. Illinois (1967) and Quill Corp. v. North Dakota (1992).   National Bellas Hess, Inc. was …

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Audience Segmentation Tips to Help Your Marketing Plan

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We all want our marketing plans to maximize profits and build a loyal consumer base. The best way to do this? Know your audience and speak to their values, experiences, wants, and needs. Narrowing your audiences helps make this task much more manageable. Dividing potential audiences into consumer subgroups based on certain criterion, such as purchasing habits, geography, and demographics, is known as audience segmentation.   By segmenting audiences, you can find a group of like-minded potential customers that are …

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Marketing Trends in Artificial Intelligence Use

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Artificial intelligence (AI) is no longer restricted to science fiction, now being actively employed in several industries. The automotive industry, for example, is implementing AI to design self-driving cars for convenience, eliminating crashes caused by human error, and reducing carbon waste. In marketing, companies utilize AI to maximize profits and gain valuable information on consumer trends.   Why is AI used in marketing?   AI is valuable in marketing because it can synthesize vast amounts of information in an efficient …

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What’s the Big Deal with Consumer Privacy in Marketing?

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Although many other countries have comprehensive legislation regarding the protection of consumer privacy, the United States has relatively lax laws, particularly in regards to online data. Recent events, like the Facebook—Cambridge Analytica scandal, emphasize the growing need for further discussion on the regulation and ethics of collecting and selling of consumer data.   What is consumer privacy?   Consumer privacy, broadly speaking, is the idea that consumers expect their information to be kept secure and used ethically by those with …

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