Data Science
By letting data lead the way, we are able to make informed and concise decisions across all areas of publishing. From traffic sources to ad partners, all of our decisions are backed by relevant data.
Marketing technology
Marketing in the digital age is part creativity and part data interpretation. To ensure the most engaging journey for our visitors, we weave relevant data throughout the fabric of our entire creative process.
Audience management
Through our traffic acquisition strategies, we are able to see which audience segments are the most engaged so we can better narrow and refine our focus. Through this process, we are able to cultivate the most responsive audiences for our advertisers.
About Us
It is our belief that the web serves many important functions. Whether it is to learn or entertain, we believe that providing the right experience for the right person at the right time is what the Internet is all about. We strive to make the Internet as useful a place as possible for both users and advertisers.
Our mission is to build websites and web content that engage our targeted audiences by providing fun, enjoyable, and interesting information. By reaching very specific audiences, we in turn provide exceptional value to our advertising partners.
Recent Posts
A Cure for the Common Cold?
Whether we like to admit it or not, cold season is upon us. Finally, the weather is cooler, but with a change in the air …
The Dos and Don’ts of Digital Marketing
In the world of digital marketing, it’s more important than ever to stay on top of the game. A few bad campaigns can make it …
What’s the Big Deal with Consumer Privacy in Marketing?
Although many other countries have comprehensive legislation regarding the protection of consumer privacy, the United States has relatively lax laws, particularly in regards to online …
Supreme Court’s Latest Sales Tax Decision in Layman’s Terms
Because the Supreme Court doesn’t provide a SparkNotes version of their decisions, we’re putting their latest ruling—South Dakota v. Wayfair, Inc.—in layman’s terms. With Wayfair, …
Audience Segmentation Tips to Help Your Marketing Plan
We all want our marketing plans to maximize profits and build a loyal consumer base. The best way to do this? Know your audience and …
Marketing Trends in Artificial Intelligence Use
Artificial intelligence (AI) is no longer restricted to science fiction, now being actively employed in several industries. The automotive industry, for example, is implementing AI …
