What’s the Big Deal with Consumer Privacy in Marketing?

Although many other countries have comprehensive legislation regarding the protection of consumer privacy, the United States has relatively lax laws, particularly in regards to online data. Recent events, like the Facebook—Cambridge Analytica scandal, emphasize the growing need for further discussion on the regulation and ethics of collecting and selling of consumer data.   What is consumer privacy?   Consumer privacy, broadly speaking, is the idea that consumers expect their information to be kept secure and used ethically by those with …

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