Marketing Trends in Artificial Intelligence Use

Artificial intelligence (AI) is no longer restricted to science fiction, now being actively employed in several industries. The automotive industry, for example, is implementing AI to design self-driving cars for convenience, eliminating crashes caused by human error, and reducing carbon waste. In marketing, companies utilize AI to maximize profits and gain valuable information on consumer trends.   Why is AI used in marketing?   AI is valuable in marketing because it can synthesize vast amounts of information in an efficient …

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