Audience Segmentation Tips to Help Your Marketing Plan

We all want our marketing plans to maximize profits and build a loyal consumer base. The best way to do this? Know your audience and speak to their values, experiences,

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Marketing Trends in Artificial Intelligence Use

Artificial intelligence (AI) is no longer restricted to science fiction, now being actively employed in several industries. The automotive industry, for example, is implementing AI to design self-driving cars for

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What’s the Big Deal with Consumer Privacy in Marketing?

Although many other countries have comprehensive legislation regarding the protection of consumer privacy, the United States has relatively lax laws, particularly in regards to online data. Recent events, like the

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