St. Louis: The Growing Hub for Tech and Business Startups

When people think of tech hubs or havens for business startups, images of Silicon Valley or Los Angeles probably come to mind. Add St. Louis, Missouri, to that list. According

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Supreme Court’s Latest Sales Tax Decision in Layman’s Terms

Because the Supreme Court doesn’t provide a SparkNotes version of their decisions, we’re putting their latest ruling—South Dakota v. Wayfair, Inc.—in layman’s terms. With Wayfair, the Supreme Court rules that

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Audience Segmentation Tips to Help Your Marketing Plan

We all want our marketing plans to maximize profits and build a loyal consumer base. The best way to do this? Know your audience and speak to their values, experiences,

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Marketing Trends in Artificial Intelligence Use

Artificial intelligence (AI) is no longer restricted to science fiction, now being actively employed in several industries. The automotive industry, for example, is implementing AI to design self-driving cars for

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What’s the Big Deal with Consumer Privacy in Marketing?

Although many other countries have comprehensive legislation regarding the protection of consumer privacy, the United States has relatively lax laws, particularly in regards to online data. Recent events, like the

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